We Are Passionate Pet Lovers.

VluePet® is more than just a pet care brand—we are a community. From our growing support for pet shelters across the U.S. to our Free VluePet® Welcome Grooming Kit initiative, everything we do is guided by a passion for improving the lives of pets and their families.

Founded on Love and Care for Pets

VluePet® was born from a deep love for animals and a commitment to their well-being. Founder Marcello Beron saw firsthand the challenges new pet parents face when bringing a shelter pet into their home. His passion for animal welfare and desire to make pet care more accessible and enjoyable drove him to create VluePet®.

Our Story

It all started when Marcello adopted his first shelter dog, Smokie. The experience of bringing Smokie home and ensuring she received the care she needed inspired him to provide pet owners with the right tools to give their new pets a smooth transition into their forever homes. That’s why VluePet® goes beyond just selling products—we offer solutions to ease the journey for pets and their owners.

Our Story

It all started when Marcello adopted his first shelter dog, Smokie. The experience of bringing Smokie home and ensuring she received the care she needed inspired him to provide pet owners with the right tools to give their new pets a smooth transition into their forever homes. That’s why VluePet® goes beyond just selling products—we offer solutions to ease the journey for pets and their owners.

From an Idea to a Movement

VluePet® is at the beginning of an exciting journey, inspired by a passion for pets and the desire to make a meaningful difference in their lives. While we are a new company, our vision is clear: to grow into a movement that supports pet owners and shelters, providing essential care products and resources for dogs and cats everywhere.

Our goal is to start by supporting newly adopted pets with VluePet® Welcome Grooming Kit—a free kit for newly adopted pets to help them settle into their new homes and expanding our efforts to offer education and guidance to pet owners. As we evolve, VluePet® aims to build strong relationships with shelters and the wider pet community, ensuring that every pet has the opportunity to thrive in a loving home.

From an Idea to a Movement

VluePet® is at the beginning of an exciting journey, inspired by a passion for pets and the desire to make a meaningful difference in their lives. While we are a new company, our vision is clear: to grow into a movement that supports pet owners and shelters, providing essential care products and resources for dogs and cats everywhere.

Our goal is to start by supporting newly adopted pets with VluePet® Welcome Grooming Kit—a free kit for newly adopted pets to help them settle into their new homes and expanding our efforts to offer education and guidance to pet owners. As we evolve, VluePet® aims to build strong relationships with shelters and the wider pet community, ensuring that every pet has the opportunity to thrive in a loving home.

Our Vision. Our Future.

Marcello’s love for pets, combined with his experience in animal welfare, drives the vision and direction of VluePet®. As we grow, VluePet® aims to further support shelters and pet owners by expanding our product offerings and resources. Our vision is to become a trusted name in pet care, ensuring every dog and cat has the chance to thrive in a loving home.

Together, we can create a future where pet care is accessible, compassionate, and impactful.